Promoting your paper company can be tricky when your target is designers. You need to show off how your paper looks in a bunch of different printing techniques, while not going over the top. Over the years I have kept some just for the design alone as I’m a sucker for a good printed piece. The focus is to show off the quality of the paper, and the way to do that is endless. This one, designed by VSA Partners for Mohawk, is one I can definitely get behind. Mode of Transformation showcases the evolution of the bicycle to promote their highest quality grade paper: Superfine. Check out more info at FPO (For Print Only).