I first heard about this through Design Work Life, and was immediately blown away. “Re-Run is a traveling exhibition created in conjunction with the re-release of Nike’s 70s running shoes. The exhibition focuses on the running craze and the beginnings of Nike, but also includes commissioned artworks by contemporary artists and a modular graphic environment created to transport and immerse the viewer into the culture of the 1970s. The overall experience covers many of the important cultural phenomena from the period including punk, disco, biker gangs, Playboy Magazine, Exile on Main Street and the women’s lib movement. ”
Designer, Illustrator and Art Director Keith Scharwath designed over 300 panels that were inserted into these huge hand-built structures. Keith says that “It stands as one of my all time favorite projects and it truly tested my limits physically and mentally”. Crazy awesome. Check out more photos at his flickr site.